Twist Museum - London's Home of Illusions

Looking for a must-visit interactive London attraction that fits perfectly into your sightseeing plans and helps you experience the best of London in a different way?

Discover Twist Museum, London’s original immersive illusion experience on iconic Oxford Street. Join 1,000,000+ visitors from around the world and explore 80+ interactive exhibits created by artists and neuroscientists to challenge the way you see the world.

Shrink and grow in the mind-bending Ames Room, dine with your clones, experience a world of changing colour and capture unforgettable photo keepsakes along the way.

Perfect for all ages, families, couples, friends and international travellers, Twist is a hands-on, self-guided experience in the heart of London.

One million visitors. One million perspectives. What will you see?