Visit the Argan Oil Factory and Discover Souk El Had

Discover the heart of Moroccan culture on this half-day guided tour in Agadir. Begin your journey with a visit to a traditional argan oil cooperative, where local women demonstrate the ancient techniques used to produce Morocco’s famous “liquid gold.” Learn about the many health and beauty benefits of argan oil, and have the opportunity to sample and purchase authentic, high-quality products directly from the source.

Next, dive into the vibrant atmosphere of Souk El Had, Agadir’s largest and most colorful marketplace. Stroll through hundreds of stalls filled with spices, handmade crafts, textiles, pottery, fresh produce, and much more. Your guide will help you navigate the maze of alleys and give you insider tips on bargaining and local customs.

This experience is perfect for travelers w