Living with the Sea Noto Fermentation Culture

The Noto Peninsula is often called a “treasure trove of marine fermentation.” Here, traditions such as Ishiru fish sauce, sweet kome-ame malt syrup, seafood-friendly miso and soy sauce, and seasonal local sake have been passed down for generations.

Framed by rugged outer shores, calm inner bays, and the satoyama hillsides, the people of Noto have long transformed nature’s gifts into singular flavors through the wisdom of fermentation. More than preservation alone, this culture is a living proof of how generations endured harsh winters and humid summers by harnessing the power of rice, salt, and microorganisms. In every taste, you encounter not only flavor, but also the memory of the land and the quiet prayers of its people.